Friday 5 December 2014

10. Target Audience Research

Target audience is particular group or individuals that a product is marketed or advertised to. The target market i usually identified through certain sub-categories to pin point a specific type of group such as class, income, professions, age, gender and so forth.

The target audience for teen dramas are usually teenagers aged around the same age group. It can depend on the movie but the common age range is around teens aged 14-18. The sub-genre also determines the gender specific the teen drama is aimed at so horror or action stereo typically males whereas romance probably females.

Below is the website You Gov it is website that surveys many different people then calculates the average in popularity after display the results online anonymously 

Mean Girls Target Audience

The Inbetweeners Target Audience



No comments:

Post a Comment