Target Audience
A target audience is a group of people who you aim your product/service to. Having a target audience means that you find it much easier to know the types of marketing strategy you need in order to appeal to your audience. With regards to teen drama, the target audience could be:
Teenagers: who can easily relate to the story line
Young Children: who will look up to and see what being a teenager is like
Adults: who will reminisce and experience nostalgia
Its is useful for films to have a target audience because, it will be easier to know which category you are trying to appeal to. As well as determining the content of your film and to be able to engage the target audience to have something they can relate too.
Which audiences do i think teen dramas appeal to?
I think that teen dramas primary audience, for teen dramas is teenagers from ages 13-19. Teen dramas can appeal to both male and females who have similar interests which the product contains e.g. actors/actresses, romantic interests, the music type etc. The product can also persuade secondary audiences to view it e.g. by friends, families or their own children.
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