Saul Bass
Saul bass was an American graphic designer and filmmaker best known for his design of motion picture title sequences, film posters and corporate logos. During his 40-year career Bass worked for some of Hollywood's most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese.
Among his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm. he decided to create an innovative title sequence to match the films controversial subject. For example he chose the arm as the central image as it is a strong image relating to heroine addiction.
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