Final video of 'Group 39'

39. Aamir, Dazhane, Ken, Chyna from 283goswell on Vimeo.

Evaluation question 6

52. Final Goodbyes

The end of my blog.

This is the end of our blog! I hope you have thoroughly enjoyed looking at all our planning and research blogs and I hope that you enjoy our final finished product! It has been a long, but fulfilling journey that I have enjoyed and I have learnt so much along the way. There has been some ups and downs but I have enjoyed working with my group and working through any problems. I'm very proud that we made it to the end and have produced something that we all worked hard on and is of good quality. Thank you to all of the support from teachers and fellow classmates and I hope everyone does well.



Evaluation Question 6.

Technologies Q6 by ken.du1997 on GoAnimate

If the video doesn't work please click this link ---> http://goanimate.com/videos/0RRltx6WYIS0?utm_source=linkshare&utm_medium=linkshare&utm_campaign=usercontent <---

Technologies in media and especially in films is large impact since many different films need software to create a professional looking film. Titles are used in every film but need to be individually made by certain programs like motion. 

Final cut pro allows us to edit the video clips and remove the certain sections that we don't want to viewers to see and adding transitions such fade in and fade out. They also allow us to keep continuous editing throughout the film and give different editing effects such as match cut.

In conclusion the usefulness of technologies within media is major as if we didn't have these films would look much more plain and lose the attention of the audience. The technologies have allowed us to create film matching the film industry standards but also its unique individual designs.

Q7. Looking back at prelim video

Prelim:

Password - student


Garage 32b

39. Aamir, Dazhane, Ken, Chyna from 283goswell on Vimeo.

location that was interesting and visually stunning

planning-we didnt plan very much, we had a script and pretty much got on with filming, the location wasnt really thought out, we found a room and asked to use it, we didnt research any other films or even create a storyboard. we didnt practice any shots to improve our camera skills. we didn't think about mise en scene, we just filmed in our college clothes and we didnt change our environment.

the lighting was just normal light and not very good in some shots. the lighting varied through different shots. For our editing we did actually plan our match cut shots, for example when my head was facing one way we cut it into the same way in the next scene, we also didnt break the 180 degree rule. the only sound we had was the dialogue from the characters but we only had the camera microphone. there were no titles.

for garage32b we did weeks of planning as you can see in our research & planning blogs

We planned everything from the font to the camera shots, however some things such as the location has to be changed on our first day of filming as it wasn't as busy when i visited the site compared to the filming day.
We also had a storyboard that i drew up so we had a better idea of shots to use, I also put together a schedule for us which we tried to stick to.

Overall i think Garage 32b was a HUGE improvement and I am proud of the skills I have learned throughout the last months.

comparing different shots and how camera skills have improved using SLIDESHARE:

The match cutting in our prelim was not very good but since my skills improved.

For example at 1:22 we see the girls arm down and in the next cut her arm is being brought up, this was executed well by myself in editing.

We also didn't break the 180 degree rule in Garage 32b when both characters were on screen, it was always clear which direction the characters were running toward.

Our framing improved a lot, all shots were straight and everything in the scene was clear, during production i had this in mind and i left room for error, for some scenes i cropped the image just slightly so it wouldn't affect quality.

There are also some things you wouldn't notice such as working independently, i wasn't told to do anything it was all choice & i think that is what makes the film ours. We picked up team-working skills and time management skills during this, we are in charge of our own blogs etc.

what i have personally valued from this journey:

I personally have gained experience with equipment such as high quality cameras and also with programs, i have used final cut briefly before but i am much more confident at editing now, i even gained experience on abstract shots such as the slow motion one, without weeks of planning i would have never thought of the idea. Most things were done while filming so it made editing much much easier.

I have also learnt how to blog and get my ideas across to an audience through blogging and social media

There are also some things you may not notice such as working independently, i wasn't told to do anything it was all choice & i think that is what makes the film ours. We picked up team-working skills and time management skills during this, we are in charge of our own blogs etc.

I got some feedback from some friends on whataspp, they are all part of our target audience range:

Evaluation Question 5.

Text spoken within voice note

The film title sequence of our film was to appeal to our target audience we wanted the film to look professional however we still wanted to keep it urban and chic.

The sub-genre is youth drama it is set in the London in borough called Camden.

 The film name is ‘Garage 32b’ the story line is girl who trades money for a key and it lead to a garage however we don’t know what is contain in the garage but there is a guy who chases her for the key because he knows what inside the garage. In the end we’re left on cliff-hanger not knowing what the garage is hiding.

Cinematography we used establishing shots to set the location and close-up of scenes to show facial expression or key things. There were many more shots that gave many different effects too.

The main prop was the key with a tag saying ‘garage 32b’ to show the significant of this prop we made it the prime object to try and retrieve.

The outfit for the male was hoodie/tracksuit to give him a taunting vibe and suspicious but for the girl we went for different approach with a school uniform to make her seem innocent.

Editing we went for quick transitions such as fade in and out to make it seem in a hurry to get away to give effect of running.

We wanted fast pace music to go with the running to make it feel very tense and make the audience be on their feet while the chasing occurs.

Considering rough cut we decided to re-film certain scenes as some of the actors were laughing or smiling the scene when they were supposed to be serious. Audience feedback was much more positive as they said it looked more realistic without the laughter.

So far the film has been published on website such as vimeo and youtube but also promoted through twitter while in production. We have only been able to preview the film at cinema for students within the Candi Media.

The film has also attracted other people out of target audience such as adults these are parents and teachers who have also found it entertain as they believe they have seen this sort of behavior or experienced it.

Evaluation Question 2.

Evaluation Question 4.

Target audience is particular group or individuals that a product is marketed or advertised to. The target market i usually identified through certain sub-categories to pin point a specific type of group such as class, income, professions, age, gender and so forth.

Teen dramas movies was historically produced for teenagers around the ages of 13-18 depending on the sub-genre  however over time they have become more popular with different age ranges and gender types. In the 21st century many adults watch teen dramas for the sense of nostalgia and past memories that maybe related to the story plot of the film or characters within the film. Although children below the age range still may watch the film to see how the older generation of teenager's behavior. Teen drama audiences have become increasingly larger in the age range such as 16-30  

In my target audience research blog number 10 shows that sub-genre affects the gender specific to that genre such action is stereotyped for males whereas romance will be aimed at the females.

As you can see the age range of 'Attack the Block' are from the ages of 40-59 this is a much bigger age range than stereotyped age of 13-18 that would watch a youth drama such as 'Attack the Block' also most commonly watched by male as the film sub-genre is sci-fi/action.

Another YouGov Profiles instead this is for 'Kidulthood' this film is gang related youth drama its surprisingly not specific male audience however its female which is out of the stereotype and the age range is more larger than expected. Mostly this could be because of interest or profession.

Comparing these two types of film that are similar main genres they both have in common where they're most often viewed from wales this could be because the film is set in urban area which is the main city.

The main genre of my film is teen drama however the sub-genre is youth drama as you can see above these two films are related and similar in sub-genres. Although this is true the target audience is different to my film as mine is based for the ages of 14-20 this because it is teen drama aimed at people who can related to it. I chose to have both genders as the audience because the main characters of the film are female and male.

The unique selling point of my film is the story-plot it challenges the stereotype of male being the main culprit of crime instead we have replaced it with a female. On the other hand there is also male actor who plays the guy who tries to take the key away from the girl. This is why we decided to make the film unisex. We also wanted the age range to be around the same ages as the cast so its more related.

Evaluation question 5

How Did You Attract/address your target Audience 

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or view this prezzi >>> HERE <<<<

Evaluation question 3

Evaluation Question 3 from chynadempster04

Evaluation question 4

Evaluation question 7 Prelim vs Final

Q. 5 How did you attract/address your target audience?

Q6. What have you learnt about technologies from the process of constructing this product?

 I have been able to use programs such as Final Cut, Motion, Camtasia, HandBrake and much more!

I also got to use equipment such as the JVC camcorder.

My skills have definitely broadened.

Evaluation 2

How does your media product represent particular social groups?

In our title sequence we wanted to represent different social groups but also conform or criticise different stereotypes within our society today. For example one stereotype that can abe argued is present in our society is that black males are all associated with crime and illegal activity. We wanted to go agaisnt this stereotype and so we decided to use black female instead of male to reject the negative perspective of black youths. Dahzane was the actress who took on the role of being involved in the wrong activity.

Here it shows Dazhane's image in comparison to a male teenager. Her clothing shows her to be young and vulnerable and lets the audience know that she is still at school. She has her iphone and earphones in which is very typical of teenagers to do. So this suggests that her phone and social media is a part of her life. This again allows the audience to relate to this.

Throughout the title sequence, we wanted to show to the representation of social groups as well as conform and criticise various stereotypes within our society. Unfortunately the mass media perpetuate and emphasise these stereotypes by broadcasting information to the general public making it seem like social groups have particular have a fixed image/idea.

 Another stereotype that we wanted to challenege was that only males are involved in criminal activity and gangs. This is a gender stereoype and this is another reason why we decided to use a female protagonist instead of a male. Although the audience doesn't know exactly what the female is involved with, there is the idea that is is something wrong as she ends up being chased. 

In society today there are many young teens that are involved with crime and gangs. And there are an increasing amount of very young teenagers even from the age of 12 who are becoming involved in crime. So we thought by using a young teenager to be the main character and worked welll. So we have conformed to the stereotpe that young people are criminals as Dahzane is a young teenager.

Evaluation Question 7.

Q5. How did you attract/address your audience?

EMAZE


we also have a website: http://asset92014.wix.com/candigroup39

 style of credits - urban font for the title

mise en scene - storyline set in london interesting to youth

actors - young people, just like our Target Audience

storyline - some young people may go through similar situations, may not necessarily be cimr

sub-genre- teen title, youth drama, aimed at youth as they can relate

location - set in a part of london the majority of londoners & non londoners have visited, they can also relate.

action - a boy chasing a girl, quesitons would arrise on why he is chasing her

sound - the soundtrack is a grime styled song which youth listen to this genre

film name - Garage 32b, people wondering what is in the garage (eveyrone who seen has asked)

Production - produced by young people similar to the target audience - accurate representation

distribution company - by a college widely known around london as it is londons leading SFC

16-21 is our target audience

Interview with Jibi, age 16 perfect for my target audience.
i asked him what aspects made him interested into my film:

Q4. Who would be the audience for your media product?

A target audience is a group of people who you aim your product/service to. Having a target audience means that you find it much easier to know the types of marketing strategy you need in order to appeal to your audience. With regards to teen drama, the target audience could be:

Teenagers: who can easily relate to the story line

Young Children: who will look up to and see what being a teenager is like

Adults:  who will reminisce and experience nostalgia

i think our movie would best fit the target audience of teens aged 16-21

The main genre of my film is teen drama however the sub-genre is youth drama as you can see above these two films are related and similar in sub-genres. Although this is true the target audience is different to my film as mine is based for the ages of 14-20 this because it is teen drama aimed at people who can related to it. I chose to have both genders as the audience because the main characters of the film are female and male.

The unique selling point of my film is the story-plot it challenges the stereotype of male being the main culprit of crime instead we have replaced it with a female. On the other hand there is also male actor who plays the guy who tries to take the key away from the girl. This is why we decided to make the film unisex. We also wanted the age range to be around the same ages as the cast so its more related.

Q3. What kind of media institution might distribute your media product and why?

We are only an independent production which means that there will be very few distributors involved in our production. The main institution that will be involved in our opening will be Candi as they will be providing us with our filming and editing equipment. This will therefore affect our title sequence as we will only have few idents and titles as there will be less people to credit on our opening.

Many filming companies will have a range of idents this is because institution invest into the film to fund project in production such as the crew, equipment, location/studio and many others things maybe affected by budget.

these companies are small independent companes due to our budgets

we wouldnt be able to have a huge release so it would most likely be a digital release

due to having more than one company we have had to have more titles/idents than a big company would have- again due to budget

Q2. How does your media product represent particular social groups?

Representation is the portrayal of something, in this instance we will look at the representation of how the characters in Garage 32b were presented. Most social groups are represented in a steretypical way, these steretypes are usually formed by the media & society.

The social groups in our film include the young school girl and a young man/adolescent boy

The male character is seen wearing a hooded tracksuit with Air Max's. this is a stereotypical outfit for somebody who looks like they're up to no good - this is what we can see in films such as my brother the devil, Kidulthood & The Chase. It seems as though he supports this stereotype, however he could be saving what's in Garage 32b, but to the audience he looks like the bad character.

The other social group is the oppsite - a young female. She is dressed like a steretypical school girl; short tie, high skirt, make-up and bright trainers - again this is evident in films such as kidulthood where we got our inspiration.

final edit

Evaluation Question 1.

Evaluation Question 1.

Text Spoken within film

Well most films start with idents these are used to establish companies that have invested into the film this is also made up of the Distribution Company. Depending on weather the film is independent or high budget this will reflect the amount of ident a film has. So low budget equals need for more investors and high budget less idents as big companies ready have the money. As you can see our film has two idents these are ‘StandVid Film’ and ‘Insite TV’ both are funders of our film.

Next in the title sequence is who are the creators of the film, this introduces the production company to us ‘Candi Media Production’ and who the main director of film is which in our case is ‘Henry Trek’ this is common in most film title sequences.

We have combined the production title sequence between each running scene to create tension and build-up making the atmosphere feels more intense

After establishing the location of where the film is set we can see clearly that its ‘Camden’ by using an establishing shot. On top of this the multiple scenes hints the location too. This then lead to the title of the film ‘Garage 32b’ where the text appears in graffiti and random generated numbers then landing on 32

Lastly we input the cast of the film throughout title sequences making sure that we carefully assigned them in the right locations and order. This was to mimic film industries title sequence order.

Evaluation question 1

Q. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions are very important to a film as they help the the audience to understand and relate to the film and give them an idea of how to film will be. One of the films that inspired our sequence was 'The Chase' which inspired our titles and music. 

The first part of any teen drama films are the title credits. They first open up the film and there is a conventional way in which they are shown. For example production, distribution, actors, casting, costume, music supervisors, photography, editor, director. The position in where the title comes can differ from film to film, although typically it come after the names of the main actors/actresses or at the end after director.

Independent title sequence:
Ident ( a couple depending on how many sponsered the film)
production companies
Distribution Companies
Movie Title
Main Actor/actress
Other ( less know) actors
Casting by
Edited by


This is the order of our titles in our title sequence:

Some of our titles follow the typical convention order, however not all of them do.


This is the title sequence for Kidulthood which was one of the inspirations for our film.

One of the differences between our title sequence and Kidulthood is that our title name comes near the beginning after 'Henry Trek Presents' but Kildulthoods title comes at the end. We decided to position our title here because it adds to the mystery of what the garage is about and gives the audience the chance to figure out what the film could possibly be about. I also think it just establishes the film and works really well at the beginning.

Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Title Sequences:

A title sequence is the method by which films or television programs present their title, key production and cast members, or both, utilizing conceptual visuals and sound. It usually follows but should not be confused with the opening credits, which are generally nothing more than a series of superimposed text.

Independent movies title sequences usually have many ident companies because of its low budget this means they have many different investor that fund into the movies production. As you can see the title sequence is much more short than a high budget film title sequence. The drawbacks of a low budget are smaller crew, less specialist crew, newcomer actors/actresses.

1. They are usually presented at the beginning of a film opening in this conventional order:
2. 1. Ident
   2. Film company 
   3. Ident
   4. In association with
   5. Cast
   6. Introducing 
   7. Executive producer
   8. Producers 
   9. Written and directed by
   10. Director
   11. Title

   I

Conventional Title Sequence

The first element to any teen film opening is the title credits. There is a conventional way which we expressed within our title opening. It starts with distribution, production, Actors, Casting, Costume, Music Supervisors, Photography, Editing and Director. When it comes to the title it’s up to you where you put it stereotypically it’s at the end but some people want the title first or in the middle. The whole concept and purpose of the title credits is to show who has helped and contributed to making the process from beginning to start. There are serious rules about the title sequence for example they must include everyone who helped in the process or else there could be consequences, for example, George Lucas was fined $250,000 by the Directors Guild of America for not putting the directors name in the opening credits.

 as director and producer i have decided to stick fairly close to this

We will have our two Idents first, then our production company's ( Crystal Light & Candi Media Pictures ) then our associaion (Henry Trek Presents) & our title, after this the action will start and we will have the actors on screen and the director will be the last title.

This video shows the similar conventions in this order; The titlem, establishinng shots, boy costume & girl costume

Instead of the protagonist being a male we decided to challenge this and use a school girl, i think this was a good decision as it 

We stuck to conventions of similar titles such as kidulthood and 

stuck with convention of girl being vulnerable

stuck with convention if being in london however camden isnt known for high crime

stuck with convention of tracksuit/ type of clothes being worn

i decided to put the title after the idents and association as The Chase - the independent movie did this. Also kidulthood has done the same in the screenshots below. As we are independent I decided this would fit.

REAL MEDIA TEXTS: Kidulthood, My Brother The Devil & The chase (independent)

My title sequence was a youth drama. this differed to other sub genres such as high school dramas

A youth drama usually focuses on the social dilemma of the protagonist (often male) I challenged this with a female. Youth Dramas are popular with teen audiences, seen to be a more authentic representation of youth than a High School Drama, the character is often rebellious and/or in conflict with others. this focuses on the difficulties of adolescent experience youth as a difficult or a problem.

this is different from a high school drama as they focus on  the socialisation of teens and young adults institutions such as school, college and at home, they often, but not always, celebrate the idea of being young or youth as fun. Often 'girl centred' but might focus on a male lead as a heart throb.

I used Camtasia to record the following voice over:

            

Evaluation question 7

Co-Camera man and Assistant

As co-camera man i had to film scenes with another colleague of mine Chyna to film the actor when he was in scene and i also had to carry equipment and look after belongings as well helping the actress/actor get ready for film.

Final goodbyes.

This is it

_____________________________________________________

I guess this is it!

I hope by reading all my blog entries i was able to show you my journey to creating a title sequence. I also hope you have learnt one or two things and if not - just enjoyed reading! 

There were a lot of ups and downs and times were I thought I couldn't do it - but I did it !

Dazhané

Evaluation question 7

How have you progressed since the prelim and first title opening?

___________________________________________________________________________________


I believe that I have extremely improved since the prelim and the  traveling and arriving  sequence was made. Here is a quick recap of the prelim:

36. PRELIM. Aamir Joseph Liam Dazhane Allison from 283goswell on Vimeo.

you can view the prelim sequence >>>>> HERE <<<<<

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OVERALL 

1)Comparing both the prelim and the first sequence to the final title sequence - I have extremely improved my familiarity with the camera. I am more confident with acting  and therefore I am able to express the themes and context of the final sequence.

2) My knowledge of how to put together a title sequence - that includes the clips, titles and music is far better. From the first prelim the whole sequence was quite choppy and lacked camera shots and angles. Comparing it to the final outcome of our title sequence - the final one has much more camera angles and shots, which run seamlessly till the end. Also the font of the titles and music relate to the context of the film.

3) I have learnt how to handle time more wisely and plan before doing things. After doing so, everything is more organised - I believe that lack of time and effort can be seen in both the prelim and the traveling and arriving sequence.

Finally, the final outcome of our title sequence ' Garage 32B ' is visually engaging and exciting - it leaves the audience questioning and wanting to know more. However, both the prelim and the traveling and arriving sequence lacks excitement and tension.

PRE- PRODUCTION

PRELIM                         

   The planning for the prelim was very rushed 

   there was no in depth thought into the camera shots,

 type of editing, sound effects or music. This was clearly evident 

in the final prelim product

FINAL

We took all our mistakes we made from the prelim and came up with

solutions on how to fix them. Planning was much more in depth, we made sure

we created a detailed storyboard which included camera shots and locations. We also

had a meeting on what we wanted to achieve and how were were going to achieve it - clearly

outlining specific dates and times for filming so nothing was rushed.

CAMERA 

PRELIM

The camera shots were very basic.

No variety or perspective was added - which made the prelim seem very flat.

Also we didn't take into consideration the 180 degree rule which made the audience confused at times.

FINAL

Taking the prelim mistakes in consideration we made sure none of these mistakes were repeated.

A variety of camera shots and angles were used to create depth and show an abundance of views.

Match cuts, Tracking, and a special shot was used to make the film more visually exciting.

*Over the shoulder shots were used to look as if you are in the position of the character 

* Tracking shots were used as an effect to look as if you are also following the main character who is being chased.

SOUND 

PRELIM

In the prelim the only sound present was the dialogue.

No thought was put into adding sound effects or music to make the film more engaging.

FINAL

Learning from the prelim. We made sure we added sound effects and music.

Lots of thought was put into what type of music and sound effects and what effect this might have on the audience. 

- We created foley sound of heavy breathing to make it seem as if you were put in the position of the main character 

- Dramatic sound effects were placed in key moments - just before the main character is about to run and when she finds out she lost the key

- Loud urban music is playing whilst the main character is being chased 

Editing  

PRELIM

There was minimal effort when it came to editing - no transitions or effects were used and we had minimal knowledge on how to use final cut pro or motion and how to add clips together

FINAL

We took our time to edit the final title sequence.

Much thought was put into where clips were placed alongside sound effects and music.

We had greater knowledge on where to place texts and video clips from the abundance of practice we did before the editing stage. We had to make sure that everything looked professional and seamless as well as no tacky transitions were added. We also added a *special* camera effect where the characters froze and the clip was sped up which was done in FCP

Here is some feedback by some of our target audience after our final product was viewed in the cinema 

SKILLS LEARNT
- how to work in a team, making sure each role is shared equally
- How to use final cut pro and motion
- Different camera shots/angles
- Music and sound effects and its importance
- learning to use the camera and its equipment
- conventions of a title sequence
- importance of target audience

Finally, this journey has been an amazing experience and I have learnt many things along the way. I am thankful for all the mistakes I made in the past - that includes the prelim and first draft as well as all the feedback that we got. Without all of the criticism, our final product would have not been as successful as it is. I gained greater knowledge on what goes on when creating title sequences. This includes the post and pre production as well as the marketing.

I am extremely happy with the final product 

Evaluation 6

What have you learnt about the technologies from the process of constructing you product

______________________________________________________________________________________

Evaluation question 4

Who would be your target audience for your media product

(An example of   a possible target audience member on a Facebook account)

Target audience: refers to the intended group for which something is performed or marketed - the specific group which advertising is directed.

Originally, teen movies were made for teenagers between the ages of 13-18. The plot of a teen drama is based upon the interest of teenagers and teenage subjects such as:

- coming of age

-First love

-rebelion

- conflict with parents 

etc.

normally these subjects are stereotyped

However, since then the target audience for teen dramas has dramatically widened and have become more popular with different ages.

Nowadays many adults are attracted to teen dramas - this is because when watching it they feel a sense of nostalgia and past memories that might relate to the story plot

Our Target Audience

After doing an abundance of research into our chosen target audience we all agreed on the ages of 16-21. This is because we felt like that was the peak ages who were able to relate to our sequence.

This is an example of a similar film genre 

As you can see from the demographics above - the main people who were watching the movie was between the ages of 18-24. Kidulthood is a similar genre to the title sequence we created - it is a action youth drama and so we were able to get an idea of the target audience who might suit our own film. Due to the fact Kidulthood is more violent than my title sequence, we decided to lower the age range to 16-21.

My unique selling point for my title sequence is the fact that it challenges the perception and stereotype of a black male leading character.Instead, we have decided to choose a black female character who is also young(17) and have a asian male pursuer who is of an older age (20). This gave space to have a unisex audience who can relate to both the characters.

Evaluation 3

media evaluation by Dazhanesgs on GoAnimate

IF YOU CANNOT ACCESS THE VIDEO PLEASE CLICK HERE >>>>  here <<<<

Following from the short animated clip, my media product might get distributed into a small independent cinema/theatre but mainly it will be distributed onto social media websites such as youtube. This is because in this generation and the target audience we are trying to reach out to have become so fixed on the internet. Not many are willing to pay to see a film when they can stream or watch it online. Not only this, but because of our small budget - we do not have enough money to distribute films to a well known cinema/theatre.

An example of a production company I would ideally like to produce my small independent film opening is fierce productions. This is because they produced the independent film ' Honeytrap' which is a female lead youth drama. 

Evaluation question 2

Representation of social groups

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1) Age 

2) Gender

3) Ethnicity

Throughout the title sequence, we wanted to show to the representation of social groups as well as conform and criticise various stereotypes within our society. Unfortunately the mass media perpetuate and emphasise these stereotypes by broadcasting information to the general public making it seem like social groups have particular have a fixed image/idea.

The first social group we wanted to criticize is the representation of black boys/men(ethnity).The stereotype around black males is that they are all threatening, criminals or involve themselves in gang activities/wrong doings. We as a group collectively decided to use a black female instead of a male to go against the negative perspective of black males in society. In our title sequence, it is a black female (myself) who takes on the role of being the one who indulges herself in wrong doing.

This  is  an example of a stereotypical role that is played  in youth dramas(left) compared to the challenged female role in our media product(right) 

We also wanted to criticize the gender stereotype of boys being the ones to involve themselves in gang related activities/wrong doings - I say this because the audience doesn't not know whether or not she is invovled in gang members or why she is being chased . We again did this by deciding to choose a female actress instead of male.

Finally, we decided to use a young school girl to challenge the 'angelic and innocent' stereotype that some people have of young girls. Also, to educate people on the fact that it is not just males who are involved in these activities but also females can get caught up too.

Reasons for colour theme

Reasons for colours

black,orange,white and grey

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Welcome back to the blog!, 

You may think we have used this colour theme because we think its nice but we have actually thought about each colour and what they represent.

The first colours we decided to use is black and grey and this would be our base/background colour for nearly all of our platforms, which include blogger, our website and the title sequence itself. The reason for choosing such a dark colour is because we believe it represented the dark and mysterious events which occurred in our title sequence. Also, it is colour that people associate with crime or wrong doings - just like in our sequence the main character (myself) is doing something she shouldn't be doing. The next colour we decided to choose is orange. we believe that orange is a bright contrast from the dark colours and therefore shows a sense of vulnerability and hope. We tried to show this in our title sequence but unfortunately I did not have access to any orange trainers so i wore red instead - hopefully it has the same effect where the red trainers contrast from the grey and black uniform.

Evaluation question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products 

The Chase VS Garage 32B

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(A clip from the independent film - The Chase)

Conventions are usually used to establish and differentiate the different factors that makes a particular genre what it is. My media product was a urban/action youth drama and usually you can tell this type of genre because of the lighting,music, camera shots and sound effects. Title sequences are used in order to engage the audience immediately - as well as introducing the protagonist and antagonist. Many films follow a strict title order and in particular - independent films title sequences are very different to high budget films.

Independent title sequence:
Ident ( a couple depending on how many sponsered the film)
production companies
Distribution Companies
Movie Title
Main Actor/actress
Other ( less know) actors
Casting by
Edited by

Our title sequence order

We developed and expanded on the conventions of the the genre we picked. At the very beginning of the film opening we used sound effects of heavy breathing followed by short snippets of running which were constantly being blocked out by the titles on a black screen. Also tense cinematic music is being played. From this, the audience can immediately gather thoughts and questions as to why the person is running. Also, the sound effects of the heavy breathing was used to create a dramatic impact  on the audience as it is a key sound they hear.

( a GIF made from a snippet of our final product)

With the music, we decided to choose

 1) a slow,tense cinematic sound track to build tension 

2) A much louder music with a base. 

In particular, we decided to develop on the idea that youth dramas and chase scenes have quite loud music with a base. This is we wanted to connote the adreneline rush of the main character  because loud music with lots of base adds and emphasises the panic and action taking place.

We also decided to challenge the convention of most action youth dramas being played by a male main character. Instead, we decided to use a female (myself) to take on the role and challenge the stereotypical male role. A female was used instead of a male because it adds a different perspective and view.