Sunday 14 December 2014

10. Target audience

TARGET AUDIENCE 
Audience: the assembled spectators or listeners at a public event such as a play, film, concert, or meeting.
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A target audience is a group of people who you aim your product/service to. Having a target audience means that you find it much easier to know the types of marketing strategy you need in order to appeal to your audience. With regards to teen drama, the target audience could be:

Teenagers: who can easily relate to the story line
Young Children: who will look up to and see what being a teenager is like
Adults:  who will reminisce and experience nostalgia




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